Post by account_disabled on Feb 22, 2024 2:18:58 GMT -5
The product mix is the selection of items that a business chooses to sell to its customers. Preparing it accurately is essential for a highly profitable business. Without products to sell, it is obvious that no business will go ahead . However, choosing the wrong merchandise to offer to your customers won't get your business anywhere either! This is why the product mix , a concept widely used in the marketing world, is as important as good management for the success of stores, whether physical or virtual. In this post, you will learn what it is, why it is important and how to prepare it to maximize results. Good reading! Click to go straight to the topic that interests you: What is the product mix? Why is product mix important? How to create a good product mix? Research your audience’s references Take into account the inventory costs involved Select the best suppliers Constantly update your product mix Pay attention to seasonality Observe the competition What are the benefits of a well-assembled product mix.
Customer attraction and loyalty Increase in average ticket Stand out from the competition Possibility to create combos Reduction of idle stock What is the product mix? The product mix is, quite simply, the portfolio of merchandise that Lebanon Mobile Number List your store offers to consumers. Having an assertive product mix is essential to reach more consumer profiles and be increasingly successful in your business. A well-designed Product Mix means combining a variety of products, chosen strategically and carefully, thus having an assertiveness that will please the public and maintain your brand's identity. It doesn't matter the cost, the sales value or the return they provide you: everything you sell is included in the mix. Why is product mix important? A store exists to serve its customers in the best way possible. If they visit your establishment but don't find what they were looking for, they will simply migrate to your competition. In other words: without a well-designed product mix, you won't get very far .
Offering diverse products is a great way to boost your business. Since there are customers for all products, having a robust product mix will help you meet all this demand. But the way goods interact is equally important. After all, when they complement each other, the average ticket for your business tends to increase. Have you ever stopped to think about how, in supermarkets, pasta is always next to sauces and grated cheese? It is not difficult to extend these principles to businesses in other segments. For example: if you have a clothing store, presenting the merchandise together, on mannequins, is an excellent option to add value to them and improve sales. How to create a good product mix? We've already said: you won't create a winning product mix overnight. The ideal combination only comes after testing various combinations and suppliers, as well as facing many mistakes and successes. Check out some tips for creating a product mix that will take your business to the next level: Research your audience’s preferences.
Customer attraction and loyalty Increase in average ticket Stand out from the competition Possibility to create combos Reduction of idle stock What is the product mix? The product mix is, quite simply, the portfolio of merchandise that Lebanon Mobile Number List your store offers to consumers. Having an assertive product mix is essential to reach more consumer profiles and be increasingly successful in your business. A well-designed Product Mix means combining a variety of products, chosen strategically and carefully, thus having an assertiveness that will please the public and maintain your brand's identity. It doesn't matter the cost, the sales value or the return they provide you: everything you sell is included in the mix. Why is product mix important? A store exists to serve its customers in the best way possible. If they visit your establishment but don't find what they were looking for, they will simply migrate to your competition. In other words: without a well-designed product mix, you won't get very far .
Offering diverse products is a great way to boost your business. Since there are customers for all products, having a robust product mix will help you meet all this demand. But the way goods interact is equally important. After all, when they complement each other, the average ticket for your business tends to increase. Have you ever stopped to think about how, in supermarkets, pasta is always next to sauces and grated cheese? It is not difficult to extend these principles to businesses in other segments. For example: if you have a clothing store, presenting the merchandise together, on mannequins, is an excellent option to add value to them and improve sales. How to create a good product mix? We've already said: you won't create a winning product mix overnight. The ideal combination only comes after testing various combinations and suppliers, as well as facing many mistakes and successes. Check out some tips for creating a product mix that will take your business to the next level: Research your audience’s preferences.